Make.com Integration Prompts for SMBs: A Quick-Start Guide

If you've just discovered Make.com (formerly Integromat), you're probably staring at a blank canvas wondering where to start. The interface is powerful — but the hardest part isn't learning the tool. It's figuring out which automations are actually worth building first.

This guide gives you the exact integration prompts and scenario templates that I've seen work best for small and medium businesses. Copy them, customize the app names for your stack, and you'll have your first automation running in under 30 minutes.

What Is a Make.com Integration Prompt?

A "prompt" in Make.com context isn't like an AI prompt — it's a plain-English description of what you want to automate. Before building any scenario, I recommend writing out your intention in one sentence:

"When [trigger event] happens in [App A], automatically [action] in [App B] — and optionally [follow-up action] in [App C]."

This simple structure forces you to identify your trigger, your apps, and your desired output before you touch a single module. Here are 10 prompts you can use immediately.

10 Ready-to-Use Automation Prompts

1. Lead Capture → CRM → Follow-Up Email

Trigger: New form submission in Typeform (or Gravity Forms / Jotform)
Action 1: Create new contact in HubSpot (or Pipedrive / Airtable)
Action 2: Send welcome email via Gmail or Mailchimp
Action 3: Post Slack notification to #leads channel

This is the single most valuable automation for any service business. It eliminates the 2–4 hour lag between a lead submitting a form and someone actually following up. The automation fires in under 60 seconds.

2. New Invoice Paid → Client Onboarding Sequence

Trigger: Invoice marked "Paid" in Stripe (or QuickBooks)
Action 1: Create project in Notion (or Asana / ClickUp)
Action 2: Send onboarding email sequence via ActiveCampaign
Action 3: Create shared Google Drive folder for client files

3. Social Mention Monitor → Engagement Alert

Trigger: Brand mention detected via RSS or dedicated monitoring tool
Action 1: Parse mention text + URL
Action 2: Send Slack or Teams alert with link
Action 3: Log to Google Sheets for weekly review

Building Your First Scenario: Step-by-Step

1. Log into make.com and click "Create a new scenario."
2. Click the + button and choose your trigger app (e.g., Typeform).
3. Select the trigger event: "Watch Responses."
4. Connect your account by clicking "Add" under the connection dropdown.
5. Add a second module for your action app (e.g., HubSpot → Create/Update Contact).
6. Map the form fields to the HubSpot contact properties using the visual mapper.
7. Click "Run once" to test with a real form submission.
8. When it works, click "Scheduling" and set it to run continuously.

That's the full loop. Everything else — filters, routers, error handlers — builds on this foundation.

Common Mistakes to Avoid

• Not handling errors: Add an error handler module to every critical scenario so you get alerted if a step fails.
• Over-engineering: Start simple. A 3-module scenario that actually runs beats a 12-module masterpiece that breaks on day two.
• Forgetting rate limits: Some apps (Google Sheets, Gmail) have API rate limits. Space out bulk operations or use Make's built-in "Aggregator" to batch requests.

Ready to go deeper? Download the free SMB Cybersecurity Guide to understand how to protect the automated systems you're building — because a connected business is also a more exposed one.